| Banner guidelines |
- Artwork has to be received at least 24 hours before the banners are due to go live.
- Campaign creative as a banner will not go live without a booking order
- Back-up gifs must be provided for all campaigns using flash banners.
- Interactive banners, including expandable and HTML form banners have to be tested for compatibility and revisions may be required. We therefore recommend that creative (even in draft form) is sent for testing as soon as possible.
- Audio on banners must be initiated by the user.
- Video in banners can run for a maximum of 15 seconds.
- Content must comply with the relevant laws, regulations and be appropriate to the cultural /political viewpoints of the UAE, Middle East or other target countries.
- Reports can only be provided when the campaign is finished, although reports can be checked via the system during the campaign. We will aim to supply them within 2 days for banner campaigns and 10 days for email campaigns (from the end date).
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| English newsletters: |
- Banner in weekly newsletter:
- Creative provided as a JPG or GIF plus the URL for landing page.
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- Top sponsor / Skyscraper/ Breaker ads in weekly newsletter:
- Creative provided as a JPG or GIF plus the URL for landing page
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| Additional information |
| Non-flash banners |
- Creative provided as a GIF/JPG, plus the URL for a landing page and optimized for WEB
- Start/end date for campaign
- Details on the country targeting required
- Max file size of 20 - 50 kb.
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| Flash banners |
- A .swf file should be supplied prepared for the insertion of a clicktag, plus the clicktag provided as text string
- Landing page to open in a new browser window
- Start/end date for campaign, country targeting
- Optimized for WEB
- Max size 20 - 90 kb
- Action script to be used to track clicks
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| Detailed specifications |
| Text Links: |
- Excessive punctuation prohibited (only a single period, question mark, explanation point, etc. allowed)
- Highlighting (making the text red or any other color) is not an option
- No flashing or blinking font types will be accepted
- Headline (link) Maximum 50 characters (incl. spaces)
- Description text (not hyperlinked) approx. 120 characters (incl. spaces)
- Submission is 2 full business days in advance of start date
- Ad opens into new browser
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| Email shots: |
- Message Subject 65 characters including spaces
- Dimension: width max 500pixels by 900 pixels
- Format: HTML file (with all images, unless you are hosting them)
- Images: JPEG or GIF)
- File size: Maximum 20kb excluding images and no more than 150kb combined
- Animation Loop Limit: Unlimited within 15 seconds
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| Banners |
| * swf files: When supplying flash files, please make sure the banner has a button layer with action Script code in order to track the clicks: |
| Leader board (IAB Standard) |
- Dimension: 728X90 pixels
- Format: JPEG, animated, GIF, Flash
- File size: max 35kb
- Back-up file: jpg, (animated) gif, max file size 35kb
- Animation Loop Limit: Unlimited within 15 seconds
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| Skyscraper (IAB Standard) |
- Dimension: 120X600 pixels
- Format: jpg, (animated) gif or *swf file
- File size: max25kb
- Back-up file: jpg, (animated) gif, max file size 20kb
- Animation Loop Limit: Unlimited within 15 seconds
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| Square box (IAB Standard) |
- Dimension: 300 X 250 pixels
- Format: jpg, (animated) gif or *swf file
- File size: max 30kb
- Back-up file: jpg, (animated) gif, max file size 30kb
- Animation Loop Limit: Unlimited within 15 second
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| Square Button (IAB Standard) |
- Dimension: 125x125 pixels
- Format: jpg, gif or *swf file
- File size: max 20kb
- Back-up file: jpg, (animated) gif, max file size 20kb
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| Full Banner (IAB Standard) |
- Dimension: 468X60 pixels
- Format: jpg, gif or *swf file
- File size: max 30kb
- Back-up file: jpg, (animated) gif.
- Animation Loop Limit: Unlimited within 15 seconds
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| Interstitials (IAB Standard) |
- Dimension: 768X500 pixels
- Format: jpg, (animated) gif or *swf file
- File size: max 35kb
- Back-up file: jpg, (animated) gif
- Animation Loop Limit: Unlimited within 30 seconds
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| Small rectangle |
- Dimension: 260x87 pixels
- Format: jpg, (animated) gif or *swf file
- File size: max 25kb
- Back-up file: jpg, (animated) gif,
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| Big rectangle banner |
- Dimension: 261 x 150 pixels
- Format: jpg, (animated) gif or *swf file
- File size: max 25kb
- Back-up file: jpg, (animated) gif, max file size 30kb
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| Email Marketing – Newsletters |
| The Weekly Newsletter offers 4 commercial positions as follows |
| Topsponsor |
- Dimension: 360 x 150 pixels
- Format: JPEG, GIF
- File size: max 25kb
- Back-up file: jpg, gif,
- Max file size 25kb
- Animation Loop Limit: Unlimited within 15 seconds
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| Featured Position |
- Dimension: 120 x 120 pixels
- File Size Maximum 20kb
- Formats JPEG, GIF
- Destination Click-through URL and ALT text
- Animation Loop Limit: Unlimited within 15 seconds
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| Skyscraper |
- Dimension: 120 x 600 pixels
- File Size Maximum 25kb
- Formats JPEG, GIF
- Destination Click-through URL and ALT text
- Animation Loop Limit: Unlimited within 15 seconds
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| Breaker Ads |
- Dimension: 360 x 150 pixels
- File Size Maximum 25kb
- Formats JPEG, GIF
- Destination Click-through URL and ALT text
- Animation Loop Limit: Unlimited within 15 seconds
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| Sponsorship |
| All commercial positions in the sponsored section are sealed off by the sponsor. |
- Audio must be user-initiated and never automatic
- Audio insertion into flash file may begin no earlier than the second frame.
- If audio is used, creative must include an On/Off switch for users.
- Animation is limited to first 15 seconds, looping is unlimited within 15 seconds
- Flash files require that an FS Command is embedded in the file (ClickTag).
- Creative must feature a 1 pixel border (gray or black recommended, though any color that clearly distinguishes the ad from the content may be used)
- Ad opens into new browser.
- No Targeting
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| Creative |
- 468 x 60 IMU - Full Banner (IAB Standard)
- 120 x 600 IMU - Skyscraper (IAB Standard)
- 220 x 550 Space banner (not IAB Standard)
- Full Banner and Skyscraper are both mandatory.
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| Failing to comply with these guidelines will result in delay in starting the campaign and in terms of mailers they will not be sent ASAP, but a new date must be booked among available dates |
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